Dubai's Business Bay is the same in nature to Manhattan or Ginza which are the business centers for the cities of New York and Tokyo. The legendary Dubai Creek - an important aspect of Dubai's trading past that have shaped Dubai from a fishing and pearl diving center to international port; has been extended considering its significance as a trade centre that havens the stance of Dubai as the business hub of the region. Business Bay is a symbol of Dubai's progress as it embodies the crucial role the Creek played in Dubai's past as well its future.

Dubai Internet City, Dubai Media City, Dubai International Financial Center and others have seen determination initiatives this past few years. To extend the international role of the UAE, Business Bay is the foundation of the new economic. UAE is looking forward to play as a leading international commercial and business center that reflect the determination image and the role of Dubai and was undertaken after broad studies by some of the world's top consultancies.

The growing demand of the local economy  is anticipated to achieve an average growth of 5-9% annually over the next few years. Every month, hundreds of companies are setting up offices in Dubai and rising number of regional and international companies are working from the country. All this is creating a vast growth in demand that cannot be fulfilled by existing projects that is why Business Bay has been launched to meet the demands of business and retail & commercial industry. It also features captivating passage to add to the radiance of the project, catch the attention of regional and international business ventures and multinationals.

Designed to the highest standards and offering a incredible lifestyle at Business Bay. Life at Business Bay is intended for people that seek luxury in a lively community from attractive architectural style of each apartment to the attractive view. Business Bay offers a successful lifestyle equipped with every amenity you need to make living a real pleasure.

The residences and commercial enterprises at Business Bay feature industrial working spaces, comfortable and luxurious residential units and contemporary facilities and amenities. Playing areas, arcades and landscaped plazas provided by the Courtyard. The Courtyard is a combination of  modern architectural themes with exclusive amenities, while the Podium is a unique feature that links the residential towers and provides covered walkways, fountains and pedestrian-friendly lane.

Business Bay is sited at Dubai Creek and extends from Ras Al Khor to Sheikh Zayed Road. Business Bay is purposely located for international trade as one end of the development touches Sheikh Zayed Road with its office towers housing international firms and the financial institutions of the Dubai International Financial Center. International hotels such as the Emirates Towers and Shangri-La are also on Sheikh Zayed Road.