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Dubai’s real estate market has once again shattered expectations. This time, Dubai South Properties is making headlines with its phenomenal new launch – South Square. Selling out all 550 apartments in just three hours, this development has officially joined the ranks of Dubai’s record-breaking real estate marvels.
The question on everyone's mind: Is this just another property launch, or are we witnessing a seismic shift in the demand for premium living spaces? Let's take a deep dive and see what the hype is all about.
Dubai South Launches Luxury Residential Project – And It’s Already a Hit
Located on Sheikh Mohammed Bin Zayed Road and backed by the magnetic pull of the new Al Maktoum Airport terminal, South Square is not your average high-rise. With one, two, and three-bedroom units starting at AED 1.1 million, this is a prime example of how the right location and visionary planning can create a sell-out frenzy.
The project is a perfect illustration of how Dubai South launches luxury residential projects with long-term lifestyle goals in mind.
What Sets This Dubai South Luxury Housing Project Apart?
South Square isn’t just another residential tower—it’s a blueprint for community-centric, wellness-inspired living. Picture your mornings starting with a stroll along lush walking trails, serenaded by gentle water features.
Find your balance with tranquil yoga decks and discover serenity in urban seed farms that reconnect you with nature. Then, seamlessly transition into your workday with modern co-working lounges and stylish cafés designed for Dubai’s new wave of professionals. It’s this seamless blend of lifestyle, luxury, and livability that made this Dubai South luxury housing project fly off the market in a flash.
What’s next for South Square? According to the developers, this mega project is expected to be completed by the fourth quarter of 2028. This timeline adds even more excitement for investors and end-users alike, giving them ample time to plan their move or investment.
With AED 19 billion in residential sales recorded in 2024 alone, the Dubai South residential development 2028 is shaping up to be a game-changer in Dubai’s real estate evolution.
Luxury Meets Lifestyle in Dubai South
The buzz isn’t just about one building—it’s about a master plan that redefines urban living. With established schools like GEMS, massive hypermarkets, sports facilities, parks, a mosque, and direct transport links to the Expo Metro, Dubai South is not just developing homes—it’s building a lifestyle. No wonder this Dubai South luxury housing project feels more like a movement than a mere property launch.
As South Square races towards its 2028 completion, it’s clear that Dubai South will complete the new luxury housing project not just with concrete and glass, but with a vision rooted in wellness, accessibility, and future-forward living. This isn’t just about selling apartments—it’s about crafting experiences. With over 30,000 residents already calling Dubai South home, the future is not just coming—it’s being built, fast.
FAQs
South Square is a luxury residential tower located on Sheikh Mohammed Bin Zayed Road, offering over 550 apartments in 1, 2, and 3-bedroom layouts.
Prices for apartments start at AED 1.1 million.
The project is slated for completion in the fourth quarter of 2028.
Amenities include walking trails, yoga decks, water features, seed farms, co-working zones, cafés, sports courts, and more.
Dubai South is rapidly developing with infrastructure, schools, markets, and connectivity—making it a top destination for real estate investment.
For more information, get in touch with us at Provident