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Mercedes, the prestigious automotive company, has shifted gears to real estate with its ambitious residential project — and guess where the brand's first skyscraper will be built, right here in Dubai! Mercedes-Benz Places is a result of a collaboration between the car company and Binghatti, the ever-so-famous property developer in Dubai. The pioneering real estate collaboration is poised to redefine luxury living in the emirate. Here's what we know about the project so far.
The mastermind behind the most desirable and aesthetic cars in the world for over 120 years, Mercedes-Benz is ready to launch its first-ever residential project in collaboration with Binghatti. The flagship tower of the Mercedes-Benz Places has adopted the car brand’s signature design philosophy, Sensual Purity. Following the theme, the brand will ensure a structure that embodies tranquillity and aesthetics. Moreover, the outside silhouette is modelled after the company’s three-point logo.
Binghatti and Mercedes-Benz dedicated over a year to meticulously designing the intricate details of this architectural masterpiece. The brand's emphasis has been on adopting a resident-centric approach, prioritising the needs of future residents.
Muhammad BinGhatti, CEO of Binghatti, said in a press statement, “We are profoundly excited to be working alongside Mercedes-Benz—a truly iconic name—to develop the world's first Mercedes-Benz branded luxury residence. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living.”
The forthcoming 65-storey hyperpower will be soaring roughly 341 metres above the city. The branded building will be in Downtown Dubai, nestled amidst Dubai's most renowned attractions, such as Burj Khalifa, the Dubai Mall, and the Museum of the Future. Once completed, It will offer residents easy access to the district’s exciting entertainment and lifestyle options and stunning views of the Arabian Gulf and the cityscape.
The construction of the uber-luxury tower has already commenced, according to Muhammad BinGhatti. The completion date of Mercedes-Benz Places is expected in the fourth quarter of 2026, while the formal launch will be held in January 2024. Meanwhile, the developers hinted that the theme of sustainability is integrated functionally into the project.
All in all, the upcoming tower represents the beginning of Mercedes-Benz’s goal to go beyond the confines of the automobile industry and produce remarkable brand moments in real estate.
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