Luxury Redefined: Top 21 Branded Residences in Dubai

March 06, 2024

Buyers in Dubai tend to love and trust brands, which is why the city has more branded properties than any other part of the world. These ultra-luxury properties assure investors of the utmost level of quality and service. Although branded residences in Dubai currently comprise a small portion of the property stock, the sector is expanding rapidly with various projects in the pipeline. So far, Dubai has lured several high-end brands—Armani, Bulgari, and Mercedes, to name a few—to collaborate with local developers, resulting in the most awe-inspiring structures. Let's lift the lid on some of Dubai's most desirable branded homes.

Understanding Branded Residences

So, what is a branded residence?

The concept of “branded residences” was born in New York City in the 1920s. These properties are associated with a highly distinguished and respected brand: a hotel chain, a fashion house, or even an automobile company. Residents enjoy an exclusive living experience with exceptional amenities, distinctive design, and premium services. Branded residences in Dubai are considered a symbol of luxury and exclusivity, attracting various luxury property investors.

Benefits of Investing in Branded Residences Dubai

Investing in higher-end branded residences in Dubai is appealing for several reasons. Branded properties offer a level of trust, removing the guesswork from an investment, enhancing the property's perceived value, and attracting high-net-worth buyers seeking the lifestyle or amenities associated with that brand.

Starting in 2014, branded residences in Dubai have experienced remarkable growth over the last decade. According to the Dubai branded residences report by property consultancy Global Branded Residences (GBR), the market has witnessed an impressive 122% increase in the previous five years alone.

GBR data indicates that the development of branded properties in Dubai will continue to expand. Specifically, standalone properties (without a hotel component) are expected to increase, constituting 54% of the market. These developments will account for 78% of all new projects in the next four years. This growth in Dubai's branded residences market surpasses the global projection, which is 41%.

List of Branded Residences in Dubai

Join us as we explore the branded residence landscape in Dubai and spotlight the most notable examples.

1. Karl Lagerfeld Villas

Karl Lagerfeld Villas by Taraf is one of Dubai's latest branded off-plan projects. It offers an exclusive collection of 5-7 bedroom villas situated on the crystal lagoon in the prestigious Meydan neighbourhood. Inspired by Karl Lagerfeld's iconic fashion collections, each villa seamlessly blends versatility with minimalist aesthetics to enhance the residential experience.

A central feature of each villa is the elegant catwalk leading to the grand entrance and the waterfall-edge pool. The exterior of the Karl Lagerfeld-Branded Villas boasts a contemporary yet timeless design, incorporating Art Deco details and 18th-century-inspired aesthetics.

  • Developer: Taraf
  • Brand: Karl Lagerfeld
  • Location: Nad Al Sheba - Meydan

2. Armani Beach Residences

Armani Beach Residences is an exclusive development in the prestigious Palm Jumeirah community. Developed by Arada, it resulted from the collaboration between renowned Japanese architect Tadao Ando and the iconic fashion figure Giorgio Armani.

The 53 boutique Armani Hotel Residences Dubai comprise 2- to 5-bedroom apartments, penthouses, and two top-floor presidential suites with rooftop access. Armani Beach Residences also features three swimming pools, a serene private beach, a two-story gym, a rejuvenating spa, and other branded facilities. Note that this is the second brand project in Dubai, while the first is Armani Residences or Armani Hotel Residences Dubai. The development comprises 1 and 2-bedroom suites on the 9th to 16th floors of Burj Khalifa.

  • Developer: Arada
  • Brand: Armani Group
  • Location: Palm Jumeirah

Luxury Redefined: Top 20 Branded Residences in Dubai

3. Bugatti Residences

Among the branded residences in Dubai is also Bugatti Residences. Developed in collaboration with Dubai-based developer Binghatti, the Bugatti Residences will mark the inaugural residential building bearing the renowned car manufacturer's name. Comprising a total of 182 residences, including 2-bedroom Cannes, 3-bedroom St. Tropez, and 4-bedroom Monaco mansions, the development also introduces the Sky Mansion Penthouse Collection, featuring 11 penthouses designed for those pursuing an elevated metropolitan lifestyle. Notably, these penthouses will be equipped with a private car lift.

  • Developer: Binghatti Properties
  • Brand: Bugatti Automobiles
  • Location: Business Bay

4. Bulgari Lighthouse

Bulgari Lighthouse Dubai integrates modern Italian grandeur with local landscape elements designed by the esteemed architectural firm Antonio Citterio Patricia Viel. It offers 4 and 5-bedroom penthouses featuring various living spaces and layouts. Amenities include a private pool and exclusive lift access.

At the top is the Sky Villa Penthouse, offering unparalleled views of the Arabian Gulf. The design and mood of the spaces are primarily set by the use of light. By arranging the levels of each unit in a staggered manner, the balconies at Bulgari Lighthouse ensure that they do not directly face one another.

  • Developer: Meraas
  • Brand: Bulgari
  • Location: Jumeirah Bay Island

5. Mercedes-Benz Places by Binghatti

Mercedes-Benz Places is a collaborative venture between Binghatti Developers and the luxury automotive giant Mercedes-Benz in Downtown Dubai. It offers opulent 2 to 4-bedroom apartments and penthouses. The 65-story iconic residence is poised to redefine luxury in Downtown Dubai's skyline. Mercedes-Benz Places integrates automotive excellence and architectural grandeur, representing a distinctive amalgamation of real estate and automotive brilliance.

  • Developer: Binghatti Properties
  • Brand: Mercedes-Benz
  • Location: Downtown Dubai

6. Damac Altitude de Grisogono

Crafted by de Grisogono, Damac Altitude is an off-plan project in Business Bay. The residences showcase sophisticated interiors and offer captivating views of Dubai Canal, Burj Khalifa, and the cityscape. Damac Altitude is poised to deliver an elevated luxury living experience for its discerning residents. The 38-story tower will offer studios, 1 to 3-bedroom apartments and 2-bedroom duplexes.

Damac Altitude Apartments' residents benefit from convenient proximity to recreational destinations such as City Walk and Jumeirah Beach. Additionally, they enjoy easy access to essential amenities, including The Dubai Mall, healthcare centers, schools, and hotels.

7. Franck Muller Aeternitas Tower

Dubai is poised to achieve a groundbreaking milestone with the Franck Muller Aeternitas Tower, slated to become the world's tallest residential clock tower. Aeternitas by London Gate, the upscale branded residence in Dubai, marks an impressive collaboration between esteemed developer London Gate and iconic watchmaker Franck Muller.

Franck Muller Aeternitas Tower

Nestled in the coveted district of Dubai Marina, this landmark project features 649 luxury units with 1 to 4-bedroom configurations. Once completed, it will be one of the tallest residential towers globally, boasting 160 stories.

  • Developer: London Gate
  • Brand: Franck Muller
  • Location: Dubai Marina

8. Address Residences The Bay

Developed by Emaar, Address Residences The Bay offers branded flats and penthouses right along the sea. This opulent complex exemplifies prime beachfront living with panoramic views, fine dining options, a community park, and a fully equipped gym. It features 1, 2 and 3-bedroom apartments, 3 and 4-bedroom penthouses, and 3-bedroom townhouses

Located a few minutes' drive from Dubai Marina, the location will provide residents with direct access to Sheikh Zayed Road.

  • Developer: Emaar
  • Brand: Address Hotels and Resorts
  • Location: Jumeirah Bay Island

9. Six Senses Palm Jumeirah

Six Senses Residences is one of the highly awaited branded residences in Dubai that prioritizes health and leisure. The mixed-use development is divided into a LEED-certified 61-room Dubai hotel and 162 branded residences. The residential component includes 3-bedroom Sky Villas, 4-bedroom Beachfront Penthouses, 4-bedroom Royal Penthouses, and 5-bedroom Signature Beachfront Villas.

Positioned strategically on the west crescent of Palm Jumeirah in Dubai, this development stands out with its exclusive privileges.

  • Developer: Select Group
  • Brand: Six Senses Hotels Resorts Spas
  • Location: Palm Jumeirah

10. Orla by Dorchester Collection

Nestled on Palm Jumeirah, Orla by Dorchester Collection presents luxurious 2, 3, and 4-bedroom apartments and penthouses. Floor-to-ceiling windows offer a contemporary ambience and breathtaking views of the Arabian Gulf. Residents can indulge in outstanding amenities such as a private beach, an infinity pool, a state-of-the-art gym, and a spa.

  • Developer: Omniyat
  • Brand: Dorchester Collection
  • Location: Palm Jumeirah

11. Kempinski Residences The Creek Dubai

Surrounded by landscaped gardens, Kempinski Residences The Creek offers a range of homes, from one-bedroom apartments to four-bedroom duplexes. This development provides a serene lifestyle with swimming pools, padel tennis courts, and a residents' clubhouse.

  • Developer: Swiss Property
  • Brand: Kempinski Hotels
  • Location: Al Jaddaf Area

12. St. Regis The Residences

St. Regis – The Residences in the Opera District of Downtown Dubai is the epitome of luxury living, which sets a new standard for bespoke living experiences. Located within walking distance of Dubai Mall, these 1, 2, and 3-bedroom apartments boast top-notch amenities and stunning views of the Dubai Fountain and the Burj Khalifa.

  • Developer: Emaar Properties
  • Brand: St. Regis Hotels & Resorts 
  • Location: Downtown Dubai

13. Atlantis The Royal Residences

Located on Palm Jumeirah, Atlantis The Royal Resort and Residences is an iconic monument blending Arabian Sea waves with metropolitan style. With a 90-meter sky pool, 17 eateries, a 3,000-square-meter wellness center, and various 2 to 5-bedroom residential options like Sky Court, Penthouses, and Green Suite, it offers a sensory-rich experience.


14. Beachgate By Address

Beachgate By Address, situated in Dubai Harbour, offers urban comfort on the shore. These luxuriously crafted residences, steps from a private beach, community park, and various recreational options, blend modern convenience with seaside sophistication. It consists of 2 to 4-bedroom apartments and penthouses.

  • Developer: Emaar Properties
  • Brand: Address Hotel and Resorts
  • Location: Palm Jumeirah

15. Palazzo Versace Residences

One of the top branded residences in Dubai is Vercase Residences. The Residences at Palazzo Versace, a luxurious 5-star hotel, sets the gold standard for super-luxe living in Dubai. Featuring 2 to 4-bedroom residences with Versace Home Collection furnishings, these expansive units boast parquet flooring, stone mosaic tiling, and distinctive color schemes.

  • Developer: Enshaa
  • Brand: Versace
  • Location: Culture Village, Al Jaddaf

16. BV Residences (Bvlgari Resorts and Residences)

Nestled on the captivating Jumeirah Bay Island, also recognized as Daria Island, BV Residences (Bvlgari Resorts and Residences) presents an opulent beachfront living along the scenic shores of the Persian Gulf. This extraordinary venture results from a collaboration between the globally esteemed luxury brand Bvlgari and the prominent UAE-based developer Meraas.

The expansive 1.7 million sq. ft. property exudes luxury in every detail. The development comprises 173 residences, 15 mansions, and 100 resort rooms, all impeccably designed by the Italian architectural firm Antonio Citterio Patricia Viel.

  • Developer: Meraas
  • Brand: Bvlgari Hotels
  • Location: Jumeirah Bay Island

17. DAMAC Bay by Cavalli

DAMAC Bay by Cavalli offers distinctive waterfront branded residences for sale in Dubai Harbour, a joint endeavor between renowned developers DAMAC Properties and the iconic luxury brand Cavalli. Nestled between Palm Jumeirah and Bluewaters Island, the development provides residents with breathtaking views of the Dubai skyline and serene waters.

The stylish condo units range from studios to 3-bedroom layouts with private pools. DAMAC Bay by Cavalli boasts many entertainment and lifestyle facilities, reflecting its esteemed reputation. Residents can indulge in private beach access, an infinity pool, a gymnasium, yoga facilities, parks, and round-the-clock security services.

18. Burj Binghatti Jacob & Co Residences

Burj Binghatti Jacob & Co Residences, a pioneering development by Binghatti Developers and Jacob & Co, aspires to usher in a new era of ultra-luxurious living in Dubai's vibrant Business Bay district. Upon completion, this iconic 116-story tower is set to become the tallest residential building globally.

Burj Binghatti Jacob & Co Residences

This landmark project encompasses 299 luxurious apartments, ranging from 2.5 to 7-bedroom residential units and sky penthouses. The collaboration between Binghatti Developers, renowned for refined residential projects, and Jacob & Co, famous for luxury watches, promises exquisite design and finishings.

  • Developer: Binghatti Properties
  • Brand: Jacob & Co
  • Location: Business Bay

19. Ritz Carlton Business Bay

The Ritz-Carlton Residences is a luxurious 18-storey residential project, presenting an avant-garde masterpiece that blends timeless architecture with a contemporary twist. Hotel-like service levels and meticulous attention to detail distinguish this standalone residential building.

Comprising 66 exquisitely designed and fully furnished 1 to 3-bedroom apartments, four-bedroom villas, and three-bedroom penthouses, the project provides an exclusive retreat with cutting-edge facilities and unparalleled service standards.

  • Developer: Khamas Group
  • Brand: Ritz Carlton
  • Location: Business Bay

Ritz Carlton Business Bay

20. Four Seasons Private Residence Dubai

Four Seasons Private Residences is the latest residential project of the 5-star hotel establishment. Located in DIFC, It will provide residents with exclusive access to services and amenities from the nearby Four Seasons Hotels and Resorts in Dubai. These branded residences for sale will have 50 units and two penthouses.

Note that the Four Seasons Hotel DIFC is the brand's second outlet. The hotel, located along Jumeirah Beach, also features private residences showcasing an elegant and modern aesthetic.

21. Palm View by Avani Hotels & Resorts

Palm View by Avani Hotels & Resorts introduces a new collection of fully furnished residences in Dubai Media City, showcasing the signature Avani brand. This ultra-luxurious Avani Residence Dubai presents a range of 1 to 4-bedroom apartments and penthouses, accompanied by upscale amenities for leisure and sophistication. Choose the epitome of a refined lifestyle at this ready-to-move-in development, offering high-rise living with custom-furnished spaces and deluxe design standards that stand unmatched in the locality.

FAQs About Branded Residences in Dubai

Amenities in branded residences typically include exclusive services, personalized concierge assistance, premium security, high-end fitness centres, spa facilities, and often access to fine dining options and cultural events. Additionally, residents may enjoy unique features aligned with the brand's identity, such as designer interiors or partnerships with luxury brands.

The year 2010 marked a new era of luxury living in Dubai with the introduction of the Armani Residences in Burj Khalifa, establishing itself as the city's inaugural branded residence.

Branded residences are usually associated with upscale hotel brands, offering owners many additional luxury services. On the other hand, serviced residences provide living spaces with basic services but lack brand association and any exclusive high-end amenities.

Investing in branded residences in Dubai offers prestige, a unique lifestyle experience, and the potential for higher returns. These properties are associated with reputable brands, providing quality assurance and global recognition. With limited supply, exclusive amenities, and prime locations, branded residences attract a niche market, making them an attractive investment for those seeking luxury and potential appreciation in value.

Following the COVID-19 pandemic, Dubai's branded residence model experienced significant growth, especially appealing to foreign investors. Numerous branded residences, including internationally renowned brands like Four Seasons, Banyan Tree, W Residences, and Mercedes, are now established in the city.

For more information, get in touch with us at Provident